Fendi and Royal College of Art
Italian luxury fashion house Fendi will celebrate the opening of its new Sloane Street store in London with a special tribute to British design.
A display developed by the talented scholars from the Royal College of Art’s (RCA) Design Products Department will be unveiled on Saturday 17 September to coincide with the start of the 2011 London Design Festival.
The collaboration between this iconic luxury brand and the world’s only wholly postgraduate university of art and design, the RCA, represents a cross-pollination between the worlds of fashion and design, illustrating the deep affinity that exists between creativity, function, research, experimentation, heritage and future.
The displays integrate innovative uses of Fendi’s signature craftsmanship techniques along with discarded materials.
Fendi was established in 1925 in Via del Piebiscito Rome by Edoardo and Adele Fendi.
The installation will be available for view from Saturday 17 September to Sunday 25 September 2011 at Fendi, 181 – 182 Sloane Street, London SW1X 9QP.