UnHate News
A new initiative from the UnHate Foundation, supported by Benetton, sees the launch of Unhate News.
UnHate News, the UnHate Foundation in collaboration with the United Nations Department of Public Information (UN DPI), aims to involve young people from all over the world in proactively telling the story of our society.
Contributors are invited to submit news stories that they would like to see become a reality. Suggestions so far include a Gay Pride event at Moscow’s Red Square that is aimed at promoting rights for homosexuals, and a report that suggests the decline of child marriages.
Blending the boundaries between reality and fiction, UnHate News has been published in the form of stories that are seemingly authentic but surprisingly positive. Through a narrative that is fictional and full of hope, the UnHate News draws attention to social injustice, promoting a vision of a different world.
UnHate News was brought to life by Fabrica (Benetton Group’s communication research centre), in collaboration with the creative agency 72andSunny, Amsterdam.
“I worked on the idea of organising a Gay Pride in Red Square starting from a dream. The dream is of a world where people respect each other’s rights, where diversity is something to be treasured, where cultures, beliefs and political ideas thrive in a context of mutual respect. It’s not about making accusations, but of making a real call for tolerance, of understanding diversity. And we liked the idea that Red Square would represent this dream,” Erik Ravelo, Creative Cirector of Fabrica’s social campaigns.
UnHate News will conclude on Monday 31 March 2014. The internal jury will then report the 10 top news stories to the United Nations. Two months later, 10 real projects supported by the UnHate Foundation will launch.
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