Burberry: Bringing London to Shanghai
Burberry celebrated the launch of its new Shanghai flagship store by bringing the spirit, creativity and heritage of the brand from its hometown of London into the heart of Shanghai, China.
The evocative space, a nod to the golden age of cinema, became the backdrop for an immersive journey through the Burberry world of its British heritage, music and fashion. The night unfolded in a series of emotive, musical scenes, featuring the Burberry family of musicians, models and dancers. The event blurred the physical distance between London and Shanghai with digital technology.
The new Burberry flagship store is located within the Kerry Centre, Shanghai. fluoro takes inside the new space. Find out more here.
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