Neymar: A Gold Tribute
Brazil star-forward Neymar’s obsession with football started from a very young age. Growing up, he branded himself for success, spray-painting his football boots gold. Nike has paid tribute to Neymar’s journey by releasing a gold boot.
Growing up in the coastal city of Santos in São Paulo, Neymar has become one of the most globally recognised footballers. For the remainder of the FIFA World Cup tournament Neymar will wear Nike’s new gold version of the Brazilian star’s Hypervenom boots.
“When we met with Neymar he told us that when he was 12 he used to spray paint his boots gold. He said that he always wanted a pair of gold boots but that he couldn’t find them anywhere. So we took that insight and decided this summer would be the perfect moment to create this boot for him,” said Denis Dekovic, Nike Football Design Director.
“The biggest challenge was getting the gold tone perfect so it had the right spray-painted look,” Dekovic said. “We worked closely with Neymar to get it as close to how he remembered the colour when he would apply it as a child.”
The Hypervenom boots are available in Nike stores and online retailing for $AUD280.
