adidas: NYC Flagship Store
At four stories and over 45,000 square feet, adidas’ new NYC flagship store is an astonishing sight on New York City’s iconic Fifth Avenue. The store is also adidas’ largest brand flagship store, globally.
The new space pays homage to the sport culture adidas NYC is built on and introduces a stadium retail concept which was inspired by U.S. high school stadiums and born from the culture of sport.
This theme follows through across the entire space with a tunnel entrance, stands for live-game viewing, locker rooms instead of dressing rooms and The Track and The Turf where consumers can test and experience products. Consumers can also experience some of NYC’s most iconic neighborhoods in a section with Run Genie – a gait analysing wearable that attaches to footwear and determines the optimum running shoe, which is featured alongside The Track. The Turf, an area specific to soccer turf area, also offers a space for the testing and trialing of new product.
Constructed of typical materials used in stadium builds, the space is replete with concrete, as the primary surface texture seen throughout, along with chain-link fencing. Through the process of construction, the design team at adidas were motivated by the form and raw aesthetic of concrete and as such, the store maintains the building’s existing textures and finishes, reducing the need for new materials. The result a very gritty, stadium feeling that is also very NYC.
The space has been created as an open source environment, working as a design collective with adidas’ in-house team, Gensler from NYC and CK from the U.K working from the space.
Featuring both sport and lifestyle product, the store offers a great customisation lab for the miadidas portfolio of styles. Here consumers can customise their own soccer cleats or Stan Smiths alongside fabric swatch options, computer stations to execute the process and more. Another key element is the focus on sustainability with hangers and mannequins being created from Parley for the Oceans recycled ocean plastic.
NYC is adidas’ brand flagship and largest store in the world and engages athletes across the city’s neighborhoods and brings consumers closer to their brand, products and athletes. The flagship store is located at 565 5th Avenue, NYC.
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