BWGH for PUMA: JOY
Brooklyn We Go Hard (BWGH) and Puma have come together for their second collaborative project, a complete wardrobe collection titled JOY.
The collection pairs BWGH’s urban style with the aesthetic and details of the sportswear giant. The result is a range of coordinated jackets, knit sweaters, tees, shirts and a selection of footwear.
JOY follows on from the original project by evoking the movement of American expressionist painting, referencing artists such as Hans Hofmann and Helen Frankenthaler. BWGH’s David Obadia directed the creative process of the collaboration. The original collaboration was inspired by the work of Mark Rothko.
All items in the JOY collection are available online via the BWGH website.
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