Y-3 Superheros
Take a look inside Y-3’s comic book, superhero inspired AW 14/15 campaign.
The core of the campaign focuses on graphic colour, daring patterns, and an illustrative palette, all adopted from the theme of Japanese Manga, a source of inspiration for Y-3’s graphic and bold AW 14/15 collection.
“The collection pays homage to the couturiers of the 60’s. I wanted to infuse this spirit into it. I was also thinking of superheroes and the kind of clothes they wear. Cut for an active and fighting life style. So I brought these two worlds together,” stated Yohji Yamamoto.
All campaign facets from a mood video, in-store displays and an updated brand website design will be released globally from September 2014.
Shot by Cedric Buchet with creative direction by Lloyd & Co.
