Burberry: Art Of The Trench
Burberry has brought its digital platform, Art of the Trench, to life physically for the first time in Asia with an event that celebrated Shanghai and its creative community.
The Art of the Trench site is a celebration of the iconic Burberry trench coat and the people who wear it. The site invites users to submit their own trench portraits from around the world to feature on the site.
The Shanghai event focused on all facets of the brand including music, innovation and the trench coat. The physical and digital environment immersed guests in the Art of the Trench and allowed them to explore the portraits via interactive touch screens throughout Burberry’s K11 store.
The Burberry trench coat is classic, genderless and functional whose design and aesthetic remains timeless. The trench coat remains the natural starting point and springboard for all Burberry menswear, womenswear and childrenswear collections and is seasonally re-interpreted.
